The slow death of the traditional business card


Traditional business cards – abandoned for years – could finally be bent given the Covid-19 pandemic, as many professionals worked from home, changed jobs and attended conferences and meetings virtually. From a report: Even now, with the rise of in-person schmoozing, many networkers are in no mood to return to what they see as the eco-unfriendly, labor-intensive germ-swapping tradition of swapping seeds. physical cards, only to manually enter the fine print into phones later. . Instead, they are turning to hybrid or fully virtual solutions: physical cards with QR codes, scannable digital cards, or chips embedded in physical objects that allow people to share their contact details with a simple tap. Mr Peterson [technology chief at Boingo Wireless; anecdote in the story] got its card from Dangerous Things, a human implant technology company whose chip can be inserted with a syringe – the company suggests body piercers and other professionals for the task. Mr. Peterson asked a neighbor with a medical degree. If, for example, a phone number changes, the chip can be updated online. But the post-paper world is not without friction. Atlas Vernier rejected paper business cards in favor of wearing an NFC ring with a chip inside. Once scanned, the 21-year-old’s information appears on the recipient’s phone.

Mx. Vernier, who uses gender-neutral pronouns, described often having to move the ring slightly in search of the “sweet spot” of a phone’s NFC reader. “That’s how technology works – it always works until someone looks.” When an attendee at a recent racial equity conference asked Robert F. Smith for his contact information, the private equity billionaire provided a white plastic card with a gold QR code printed on it. The guest held their phone above the card to scan it. Nothing happened. For the next minute, she positioned her phone at different distances from the map while Mr. Smith, the managing director of Vista Equity Partners, tried different takes and angles. When that didn’t work, Mr. Smith pulled out another card with a black QR code. Hit. Mr. Smith was rebellious. “I appreciate common sense technology solutions,” he later said in a written statement. “I don’t miss paper maps at all.”


Comments are closed.