5 essential rules for designing your business card

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Some marketers like to joke that representatives of the Zoomer generation don’t even know what a visit card is, not to mention how it looks. Certainly, today we are used to doing so many things, both in work and in private life, in dematerialized mode, that there are fewer and fewer paper documents and files in our lives. Yet a card is still alive, as many people use it daily in their business. And if you still don’t have it and aren’t using it, it could probably mean that you’re missing out on a pretty effective marketing opportunity. Of course, not all business cards are created equal in terms of efficiency and effectiveness. Today, hiring an agency to design and print your business cards does not require a lot of money like in the past. However, in all likelihood, you’ll end up with the standard version used by another thousand small businesses. And such a map is practically irrelevant. Remember that a business card serves more than the simple exchange of information. It is an indispensable tool for shaping the first impression that the potential customer has of your business. Plus, it’s an icebreaker that helps capture audiences’ attention and stimulate dialogue. Here are some of the most effective tips that will help you design your own business cards.

Why?

This is the essential question to ask yourself before starting to take concrete steps to acquire your own business card. Why do you need it in the first place? What message do you want to convey with a business card? This piece of paper is called “company” for one important reason: make sure your name, title, and company name are prominent and easily readable. Take the time to think about the type of contact information you want to have on your card. Today, when a business normally has a physical address, an official website, Facebook, Instagram and LinkedIn pages and messengers, it is essential to understand which options to put forward. The gold standard indicates that your website, email address and phone number are crucial.

be creative

When you’ve decided what information you want to incorporate on your business card, you need to take the next step – how you’re going to do it. In fact, there are many great options to complete this challenge. However, the baseline is – be creative! There’s nothing sadder in this world than a boring, clichéd business card. Of course, the degree of creativity depends on the specifics of the firm and the industry it operates in, but even a conventional law firm with 200 years of book history can find a way to be creative with his business cards that would be right. Luckily, you now have a great option to use a free online business card design and generate as many card designs as you want to analyze them and select the one that suits you best.

Use special finishes

Using a special finish is a safe and quick way to add impact to your business card. When it comes to defining a special finish, the choices are limitless: metallic inks, foil decorations, unique texture, UV text and many more. Obviously, it will cost more compared to a standard finish, but in the end, you will understand that it is really worth it. The key to success here is finding a special finish that has a clear connection to your business and your product/service.

Color

Color is another crucial element of a successful business card. First of all, it’s always a good idea to align your business card with the company’s overall design and branding concept; if you have corporate colors, you must use them. Avoid using clashing colors as this can make your business cards look unprofessional. Above all, don’t be afraid to use bright colors: when used correctly, they will add a distinctive touch to your cards. A classic black and white design is also a good solution – many people still consider it stylish and memorable.

visual content

A picture is worth a thousand words. And when you just don’t have the space to type those thousands of words, using an image seems like the only sensible option. Using images on a business card is a very effective technique. You can choose anything about your business, from a photo of your product to business premises. And here’s a little tip: don’t forget to use the back of your card. This is a perfect place to add an image, so don’t leave it boringly blank.

Conclusion

Without a doubt, digital channels have completely changed the way business communication and marketing is conducted today. And business cards have also been impacted, resulting in massive changes in terms of design, content, and usage. However, it is too early to say that business cards are dead.

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